News & Notes: U. researchers examine how targeted advertising personalizes web experience for each user
Daily Princetonian StaffIn a study examining how the commercialization of online data has personalized web users’ experience, researchers at the University and Belgium's KU Leuven have released "bots" that mimic the behavior of real people online, according to "Freedom to Tinker," a blog hosted by the University's Center for Information Technology Policy. Their research studies the different personal experiences that arise due to the practices of companies like Google, which stores data on users' web history and filters their search results based on this history.