Simple writing best, study finds
Writers who use big words to impress their readers may actually find that the strategy backfires, according to a study by psychology professor Daniel Oppenheimer.The study, which will appear in the next issue of the scientific journal Applied Cognitive Psychology, showed that complex writing leads to a lower evaluation of the author's intelligence.Oppenheimer decided to investigate the effect of using long words needlessly because of his own experiences grading papers at Stanford and Princeton.




