As the public face of Apple, Jobs was largely responsible for shaping the personality of the pioneering company. He was behind Apple’s successful launch of iTunes, the first viable legal venue for online music sales, as well as the creation of the iPhone and iPod, which revolutionized their respective markets. Apple’s latest product, and the last one that Jobs introduced, was the iPad, which sparked the ongoing expansion of the tablet market.
Jobs also presided over the revolutionary marketing program that shaped the company’s place in the public consciousness. Campaigns such as “Get a Mac” gave the company’s customers a public identity and turned buyers into fervent fans of Apple.
Jobs, who dropped out of college at the age of 17, led Apple for nine years before leaving the company. He founded NeXT, a computer firm that created the technology used in the creation of the world wide web, then took over Pixar, presiding over the then-small company’s production of the massively popular film “Toy Story,” before returning to Apple in 1996, where he streamlined and reinvigorated the faltering company.
Jobs is survived by his wife Laurene Powell, whom he married in 1991, and four children.
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