The Student Health Advisory Board (SHAB) is launching a campaign called "Livesmart" to promote responsible drinking habits among students for Newman's Day, the annual 24-beers-in-24-hours tradition that takes place on campus April 24.
SHAB will be handing out free orange rubber wristbands engraved with the word "Livesmart" at Frist Campus Center today and tomorrow. These wristbands will be accompanied by a card explaining the purpose of the campaign.
The drive is part of an ongoing campaign by SHAB to encourage students to make responsible, informed decisions regarding drinking habits on campus.
"We're not saying don't drink; we're just saying be smart about it," said SHAB Chair-elect Amy Widdowson '06.
The campaign comes a year after Paul Newman, whose alleged "24 beers in a case, 24 hours in a day. Coincidence? I think not" quote is supposed to be the origin of the tradition's name, expressed concern about his name being used in conjunction with the event.
"Mr. Newman is disturbed by the use of his name in conjunction with this alcohol related event and he would like to bring an end to this tradition," Newman's attorney wrote to the University last year.
The story attracted national media, and Newman subsequently took out a full-page ad in The Daily Princetonian discouraging binge drinking.
Last year, SHAB created T-shirts with an image of Newman and the slogan, "Celebrate Newman's Day 2004 . . . by honoring Scott's memory." Scott Newman, the actor's son, died of a drug overdose in 1978 at age 28.
"No one really wants to look like they're completely 'anti' an event like this," Widdowson said. "I think that there are a variety of students on campus who will go out and have fun but at the same time they see how silly it is to drink so much and possibly hurt yourself."
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