To $750 million and beyond: Capital campaign surpasses goal
In the fall of 1995, the University began what would become the largest, most successful fund-raising campaign in its history.In interviews just a few weeks before the end of the campaign, President Shapiro and other members of the administration reflected on their efforts ? five years and almost $1 billion later.The Anniversary Campaign for Princeton began with a target of $750 million."But then the campaign went extremely well," Shapiro said, "and we were very anxious, for example, to take on some new initiatives in financial aid."As a result, the University decided to raise the target to $1 billion.




