Naked organizer advocates shock tactics
Sensational tactics are necessary to promote animal rights, People for the Ethical Treatment of Animals (PETA) senior vice president Dan Mathews told an audience of more than 50 students in Frist 302 last night.Mathews, who has been arrested over 20 times for his involvement in animal rights-related demonstrations and protests, chronicled his experiences as an animal-rights activist in a lecture called "How a Fish Turned Me from a Bruised Fruit into a Proud Vegetable." The lecture was sponsored by Princeton Animal Welfare Society (PAWS).Mathews is best known for having launched PETA's "Rather Go Naked than Wear Fur" advertising campaign, in which supermodels appeared naked in posters and on TV to express their opposition to fur."Cable TV molded a society more hungry for sensation than education," he said.




