Three flights of stairs no longer impede students from satisfying their late-night snack cravings at the U-Store, and the completion of renovations this summer has made the store a consolidated, 24-hour establishment that U-Store president James Sykes said he believes is much more focused on student needs than it was in the past.
In an interview, Sykes said that he is most excited about the added convenience that the U-Store will give students this year. Apart from the entire store staying open around the clock, he said that the U-Store has improved its checkout services by offering online checkout and purchasing newer computers and other technology to speed up in-store checkout.
“Twenty-four hours is a huge deal, especially when students are in school 24 hours a day, seven days a week,” Sykes said. “We really wanted to make it a campus store to really serve the students.”
He said that the store has expanded its technology area from a few shelves last year to an entire room with several computer accessories the University’s Student Computer Initiative does not supply. He added that the store now sells televisions for the first time in many years and that the tech area will eventually have a mini cyber cafe.
Besides retaining its Clinique counter and adding a selection of Vera Bradley designs, the U-Store has augmented its sporting goods selection with a collection of non-insignia Nike gear and other products because of the popularity of club sports, Sykes said.
Noting the popularity of the prepared food that the store sells from town restaurants such as Mehek and Tiger Noodles, the U-Store added products from Iano’s Pizza to its selection and placed an expanded selection of these foods in a prominent location on the floor. Sykes said the U-Store also put an emphasis on organic alternatives and natural foods, in addition to typical college snacks like Doritos and popcorn.
Bryan Locascio ’11 praised the simplified one-story redesign of the store. “I was able to navigate all by myself and easily follow the signs and see where things were. And now I don’t have to ask which floor to go to,” he said.
“I thought it was well-lit, pleasant, and the ambience was nice in general,” Rohan Malik ’11 said, “but it seemed a little overcrowded and not as well-organized as it was earlier.”
Pricing, Malik added, was “slightly unreasonable but expected.”
Sykes said that the belief that the store was overpriced was fueled by the store’s textbook business, which it exited last year.
“When you’ve just sold someone a textbook for $150, they automatically start to think the rest of the store is overpriced,” Sykes said, adding that the store has tried to price its products on par with Wawa and other competitors in town. Members receive a 10 percent discount on some merchandise.
He encouraged students to actually compare U-Store prices to other vendors’. Though the U-Store might not be the cheapest, he said, “I think they’ll find that we’re not that unreasonable. We think we’re competitive.”
The two upper floors that the U-Store previously occupied will now hold four offices under the Dean of the College: Career Services, Health Professions Advising, International Programs and the Community Based Learning Initiative.
“We think it’s a win-win for everybody, particularly for Career Services. It’s going to give a more central location for seniors looking for jobs, and it’ll give a more central location for employers coming to campus,” said David Howell, a project manager from the Office of Design and Construction. Career Services is currently located at 201 Nassau St., a long hike from most dorms, but will move to the U-Store space in December.
“Over the years, students have been very vocal about the location of our office and the distance from the residential colleges,” Career Services Director Beverly Hamilton-Chandler said in an e-mail. “The new location will bring us much closer to many students and it will make it more convenient for them to see us and access some of our resources.”
“The increased number of workshop rooms, interview spaces and the accommodations that we will provide will make it more comfortable for everyone,” she added.
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