Founded in September 2007 by Harrison Schaen ’08, Ivy Entertainment is an organization for students interested in entertainment that aims to expose them to the entertainment industry and help them find jobs in the field. Much of Ivy Entertainment’s activity centers on putting together TV shows aired by the Princeton Student Television Network (PSTN).
“What Ivy Entertainment set out to do was to revamp PSTN with more content [and] shorter content,” Schaen said. “We facilitate each other. We give them content; they give us programming.”
About 30 students are involved in Ivy Entertainment as producers, editors, writers or actors. Many of these students are freshmen, but all of the members share a passion for film.
“I really want to help create a cohesive film community on campus,” explained Ashley Alexander ’09, the executive producer of Ivy Entertainment. “It’s difficult finding actors and crew, which are both key, when you are on your own. Having an organization that consolidates crew, actors and equipment into one easy-to-find place makes filmmaking so much easier.”
Helping put together programs also allows students to familiarize themselves with media equipment and the production process. “I think Ivy Entertainment is a great way for students to both follow their interest in this field and promote video production on campus,” said Josh Weinstein ’09, who was previously involved in Ivy Entertainment.
In the past month, Ivy Entertainment has held auditions for 12 new shows, including a sitcom, a “how-to” show, a cooking show, a dating show, and shows on world, national, University and entertainment news.
To increase viewership, “we are creating these 12 shows to run five-15 minutes in length so that students with low attention spans can still catch each show in its entirety,” Schaen said. Ivy Entertainment is also working in conjunction with OIT to make PSTN accessible online.
Though Ivy Entertainment is aggressively taking on new projects, it was not always involved in producing shows. “Ivy Entertainment started as a magazine and kind of evolved in this past year ... to something more than just a publication,” Schaen said.
Some of its additional accomplishments from the past year include networking and bringing guests to campus.
“Over the summer, we worked out a deal with the Ivy Entertainment alumni group to help facilitate students getting jobs in entertainment,” Schaen said.
The group also hosts professional producers and editors on campus every weekend. Ivy Entertainment currently maintains an informational website, ivyentertainment.net, but it is also developing a more comprehensive internet community for students attending Ivy League universities — “kind of like a YouTube specifically for Ivy League students,” Schaen said.
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