A new joint class gear website will improve the accessibility of student paraphernalia and the expediency of distribution to consumers around campus, class officers said.
The site, princetonclassgear.com, was mainly organized by the officers of the Class of 2006, with help from the 2004 and 2005 officers. Students can now pay for purchases with a credit or debit card, Class of 2006 Treasurer Misha Renda said.
"Basically, it is a better way to streamline class sales partly because in the past we could not accept payment through plastic or proxes and had to turn away students who did not have cash or checks [with them]," she said.
Previously, class merchandise had been advertised and managed manually.
The old system forced officers to place orders based on rough estimates of student demand for different items.
"I think that the new site will be a great benefit for class governments because they will no longer have to guestimate the interest of their classmates . . . This way the order will be directly dependent on the exact interest of the class," Class of 2004 President Eli Goldsmith said.
Since its opening, the site has accumulated thousands of dollars of orders, which the officers said was promising. However, only sophomore, junior and senior gear is currently available because the freshman class originally declined involvement.
"Due to financial constraints, our class was initially unable to join the site, but we now look forward to being a part of it by the end of the school year. I'm excited because it will allow the freshmen to buy a variety of '07 tiger gear from their rooms for reasonable prices," Class of 2007 President P.G. Sittenfeld said.
Sophomore president Christopher Lloyd expressed enthusiasm for the site. "I think that the online store is just the first step in the USG's ability to use the Internet to unify campus. I'm really proud that the Class of '06 is leading the way," he said.
According to the class officers, a considerable amount of time and energy was invested in the projects because there was no previous template.
"No other student group or agency has sold merchandise online in Princeton's history, so there was no real model to follow," Lloyd said.
Logistically, the site required creating a bank account, recruiting a webmaster, cooperating with the University administration and hiring Cognitive Culture Media Design to develop the site. The Class of 2006 opened the account at PNC Bank, which collects the revenues and then appropriates them to the proper class.
According to Renda, the University has generally been very supportive of their efforts. "The Office of the Dean of Undergraduates is even considering picking up the cost of maintaining the online store," she said.
If implemented, this proposal would significantly reduce costs for all classes and "allow '07 to become a part of the site more quickly."
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