Since its inception in 1905, the Princeton University Press has had a longstanding, close relationship with the University. Now the Press has embarked on a new partnership, this time with ebrary.com, a leading provider of information distribution and retrieval services.
Ebrary announced yesterday that the Princeton University Press will make hundreds of books available online through ebrary's services. This partnership will offer new distribution opportunities for the Press, one of the oldest and largest university presses in the country, while allowing libraries to provide their patrons with multi-user access to the books via their computers.
Through this agreement with ebrary, the Press, which publishes about 300 books annually in 40 different disciplines, will be able to increase its consumer pool — one of its primary aims.
"The availability of our content in digital form furthers our mission," Adam Fortgang, marketing director of the Press, said.
That mission, according to the Press's website, is "to disseminate scholarship . . . both within academia and to society at large."
Fortgang said the Press and ebrary began this corporate romance about a year ago when ebrary approached Princeton University Press and other university publishing houses to participate in its services. He added that the Press expects to start out by providing ebrary with 300 titles, which will be posted on ebrary's website in the near future.
Ebrary, which has partnerships with other major university presses such as Harvard, Cambridge and Yale, offers free browsing, reading and searching of all the available titles at www.shop.ebrary.com and allows readers to pay a small fee to print or cut and paste the works, said Tom Turvey, vice president of content and business development at ebrary.
The Press will get a percentage of the revenues received from these fees. Libraries can also subscribe to the ebrary's services by paying a fee upfront and offering ebrary's prepaid services to their own customers free of charge.
Though Firestone Library is not yet an ebrary member, Deputy University Librarian Marvin Bielawski said there is a committee looking into the program.
"We've only just begun to investigate," he explained, adding that "two of our staff visited their display group [at a conference] several weeks ago."
Bielawski added that the library would look into the various parameters and rules of ebrary before participating in the program.
The Press is not concerned, however, that the material it publishes can now be freely accessed, rather than bought by customers. "All the research so far indicates that all the material online increases sales," Fortgang said, explaining that the Press hopes to have a foot-in-thedoor advantage.

"Once someone has sampled our [online texts] they will be more prone [to purchase other works from the Press]," he said.
Turvey said ebrary is equally enthused about the new partnership. "We have a real desire to get the best university presses involved," he said.