Labyrinth to launch in November
When Labyrinth Books and the Nassau Street branch of the U-Store open next month, the transformation of how University books and paraphernalia are sold will be complete.The store openings will cap off more than two years of planning and strategizing aimed at raising the University's profile among the town's retail stores.In opening the new stores, the University's goal is "thinking how we can best meet the needs of our students and faculty and support the University Store," said Paul Breitman, general manager for University services. Two U-StoresUnlike other campus bookstores, which are prominently placed on campus or in a nearby shopping area, Princeton's U-Store has been located on the side street of University Place for decades.But beginning next month, the new, more visibly situated Nassau Street U-Store will be tailored to community needs, while the University Place store "will be specifically focused as a student store," U-Store president Jim Sykes said.The University also hopes to improve textbook distribution on campus by using Labyrinth, an independent company that already has successful outlets at Columbia and Yale.