OMG: BFF with Romney
Text messages could help rally young voters to the polls on Election Day, a new study by a politics graduate student suggests.The study, conducted by Aaron Strauss GS, found that text message reminders sent to young people on or before the day of the 2006 midterm elections increased the likelihood that they would vote by 4.2 percentage points."Cell phones are great because it is [a] personal way to get the message, but it doesn't interrupt you," Strauss said.The day before the November 2006 election, researchers from Princeton and the University of Michigan sent out 4,000 text messages to young people who had provided their cell phone numbers when they registered to vote.In a subsequent survey, 59 percent of the recipients said the text message encouraged them to vote.




