Q&A: Frank Newport, Editor-in-Chief of Gallup
Christopher UmanzorFrank Newport is the Editor-in-Chief of Gallup, a management consulting company known for its influential public opinion polls, and author of "Polling Matters: Why Leaders Must Listen to the Wisdom of the People."He sat down with The Daily Princetonian before a lecture Thursday to talk about the importance of polling in politics, the role of Gallup in the 2016 election and where his love of polling comes from.Daily Princetonian: What are some of the important changes in political polling since you've become Editor-in-Chief of the Gallup? Frank Newport: The biggest change probably methodologically is the increasing use of cell phones in each sample which we did not have when I started in 1990, we were using the all land-line interviews so we continually changed our methodology.




