Colleges to increase use of e-mail to target prospective students
As admissions officers at Princeton and at schools throughout the country prepare for another wave of applications, changes are being made that may transform the way colleges contact students.Since the early 1970s, colleges have purchased lists of the names of students who recently have taken the SAT from the College Board ? a nonprofit association that oversees the widely used standardized test.From these lists, admissions officials send out brochures and viewbooks to prospective students.But last summer, the College Board began including the e-mail addresses of students on those lists.




