Tourism spending in the Princeton region in 2014 increased 5.2 percent from 2013 to a record-breaking $2 billion, the Princeton Packet reported. New Jersey lieutenant governor Kim Guadagno said that 2015 is likely to see an even greater increase in spending.
According to a study for the Princeton Regional Chamber of Commerce, the spending was spread across five sectors: recreation and entertainment, food and beverage,shopping, transportation and traveler accommodation.
Scott Sussman, marketing director at The Peacock Inn, a boutique hotel on Bayard Lane, told the Princeton Packet that the increase in luxury spending is a result of a turnaround in the economy.
Tourism is the third largest industry in New Jersey, supporting nearly 37,000 jobs in the Princeton region alone.
Peter M. Crowley, president and CEO of the Chamber told the Princeton Packet that the recreational and cultural attractions made the Princeton area one of the most popular destinations in the visitor-friendly state.